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I’m Rafael Bertacini Gonzaga. Or just Rafa. I was born and raised in Brazil. I worked at São Paulo based agencies for more than 13 years, such as TBWA and GREY. In 2019 I moved to Los Angeles to become Executive Creative Director at Grey Group for the offices in Los Angeles and San Francisco. I served as a permanent member of Grey's North America Regional Creative Council and as a voting member of Grey Global Creative Council. In late 2021, I joined BBDO's office in LA as Executive Creative Director to lead the creative department and the overall vision, culture, and product of the agency.

Disregarding my mom's advices, I think I turned out to be a troublemaker.
I pissed off politicians.
Twice. It got pretty big.
I also helped to upset some racists in Brazil. And sexists in the US.
Companies with bad customer services too. We even made an event bigger than the Fyre Festival.
I believe technology is here to help humans.
And to replace humans too.

30+ Cannes Lions
2018 Cannes Grand Prix
10 D&AD Pencils
10+ Clios & One Show Pencils
1 Dog
1 Daughter
1 Green Card